Well, the big marketing push has started:
Full image here.
There's a special Indiana Jones Adventure Spoon in the Frosted Flakes but I haven't opened them yet. Actually, I haven't opened either one yet. I'll probably leave the Indiana Jones cereal closed thus making it extremely valuable in 20 years (along with my box of Flutie Flakes) (yeah, right). The box also advertises special Indiana Jones Pop-Tarts which I will also have to purchase. I'll eat those, though.
More to come, surely.