CALENDARS and coffee table books filled with pictures of cute, cuddly kitties and sad-eyed puppies have been around for decades. So what explains the success of Cute Overload, a new page-a-day desk calendar that recently shot to the top of its category on Amazon.com and, more remarkably, to the upper ranks of the site’s overall best-sellers list?
Stranger still, the birth of Cute Overload was almost purely accidental. Meg Frost, a 36-year-old design manager at Apple, started cuteoverload.com three years ago to test Web software. Within months, it became an online institution, drawing about 88,000 unique visitors a day — about the same as the political gossip blog Wonkette. BoingBoing linked to Cute Overload, saying that viewing the site “is like taking a happy pill.”
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Ms. Frost will not talk about how much money she has made from the site, although it is enough money that she recently hired two part-time assistants.
See what I have to compete with????
I should try something like that.
Look at this perfectly adorable archaic point!