Friday, March 02, 2007

Geico Cavemen update

TV is So Easy, Even a Caveman Can Do It
ABC is looking to an unlikely place to find the next big television show: Geico TV commercials.

Yes, the net is developing a half-hour comedy based on the cavemen characters from the popular insurance ads. The show would revolve around three pre-historic men who must battle prejudice as they live their day-to-day lives in modern Atlanta. Who smells Emmy?

Not much more at the link. I'd been meaning to post that I thought a sitcom had to come out of these guys, but too late now to look prescient. Nevertheless, I predict it will be difficult to succeed. The gimmick seems to work well in small doses, but I suspect it will be tough to pull off on a regular basis. They're kind of "normal" in the commercials, but what sort of caveman quirks will they have on TV? Anything like the Beverly Hillbillies' schtick? Great physical strength, befitting Neanderthals? A proclivity to eat raw meat despite their suave demeanor? The writers will also have to be very clever working in the predjudice angle. And will they work some cool archaeology gags in anywhere? Do they need a technical advisor? Call me!

And sayeth Patrick, will they kill and eat the Gecko?