The lost city is believed by many to be mythical but, after working with language experts at Exeter University, Mr Price is convinced the city exists and that it is right here on the outskirts of Salisbury.
The team painstakingly deciphered the works of an ancient Greek mariner named Pytheas of Massilia.
Mr Price explained that Pytheas was known to have visited Britain in around 325 BC and in his chronicles he wrote of the lost city of Apollo and a site similar to Stonehenge.
He said: "There is a passage that apparently refers to Stonehenge which has long fascinated people, but there is also a repeated reference made to a city sacred to Apollo which has gone completely unremarked upon."
No actual evidence, just an educated assertion.