Monday, July 23, 2007

What? It's not ArchaeoBlog? 100m read daily jottings of ‘ordinary’ star
The musings of an actress who writes about her pet cats and favourite television series have captured the imagination of internet users and made her the most-read blogger in the world.

That she is one of the most beautiful film stars in China has certainly not hindered Xu Jinglei’s rise to the top. But it is also the everyday style of her entries, distinguished more by their very ordinariness than by sexy kiss-and-tell tales from her life as a star, that has attracted her huge audience. It is an approach with which many ordinary Chinese feel they can identify, and her blog has become the first to boast 100 million page views.

It is not unusual for Miss Xu to receive 1,000 responses to a posting about her cats or the difficulties of learning English for a 33-year-old Beijing-girl-turned-actress. A weekend blog about watching an episode of the American TV series Prison Break has already drawn 776 comments. Her image as the girl next door, often dressed simply in jeans and T-shirt, enhances her appeal.

Okay, cats and TV shows. That's where I'm going wrong.

And I'm not a cute young female either:

So sue me.

(Via Insty, btw)